{"id":2935,"date":"2026-10-15T14:13:09","date_gmt":"2026-10-15T20:13:09","guid":{"rendered":"https:\/\/tzlogistica.com\/?p=2935"},"modified":"2026-10-15T14:13:09","modified_gmt":"2026-10-15T20:13:09","slug":"tu-cliente-no-espera-se-cambia","status":"publish","type":"post","link":"https:\/\/tzlogistica.com\/en\/tu-cliente-no-espera-se-cambia\/","title":{"rendered":"Your customer doesn't wait. They switch."},"content":{"rendered":"

A shopper enters the supermarket with a list. They reach the aisle, look for their product, and find an empty space on the shelf. They don't ask, they don't wait, they don't come back tomorrow: they choose another brand or go to another store.<\/p>\r\n\r\n\r\n\r\n

That scene lasts only a few seconds, but the problem behind it began days earlier, far from the point of sale. Ensuring your product arrives on time isn't an operational issue. It's a market issue.<\/p>\r\n\r\n\r\n\r\n

What does your customer do when they can't find you?<\/h2>\r\n\r\n\r\n\r\n

Only 15 out of every 100 buyers wait for your product to be restocked. The rest resolve the issue immediately, and almost always at the expense of your brand. This is what the global study by Gruen, Corsten, and Bharadwaj on stockouts in mass consumption found.fountain<\/a>):<\/p>\r\n\r\n\r\n\r\n

Buyer reaction<\/th>%<\/th><\/tr><\/thead>
Shop at another store<\/td>31%<\/td><\/tr>
Buy another brand<\/td>26%<\/td><\/tr>
Buy another version of the same brand<\/td>19%<\/td><\/tr>
Postpone the purchase<\/td>15%<\/td><\/tr>
He doesn't buy anything.<\/td>9%<\/td><\/tr><\/tbody><\/table><\/figure>\r\n\r\n\r\n\r\n

Two out of every three shoppers (who shop at another store, another brand, or don't shop at all) result in a sale that your brand doesn't make. And every time someone tries your competitor, you give them the opportunity to win that customer.<\/p>\r\n\r\n\r\n\r\n

What you lose is more than a sale<\/h2>\r\n\r\n\r\n\r\n

An empty shelf costs money on four fronts at the same time:<\/p>\r\n\r\n\r\n\r\n